30+ artisans will exhibit in Bengaluru for Project Tarasha X Creative Dignity collab

Feb 7, 2024


Khetaram Sumra is an artisan from Rajasthan who specializes in pattu weaving

Khetaram Sumra is an artisan from Rajasthan who specializes in pattu weaving. Photo Courtesy: Special Arrangement

From the diverse Aari, Sujani and Tilla embroideries of Kashmir and Lambani of Karnataka to Ajrakh of Gujarat and Usta and Pichhwai paintings of Rajasthan, more than 25 craftsmen and artisans from across the country will present their art in Bengaluru this week.

The project is a collaboration between Tarasha (the flagship social initiative of Titan Company Limited) and Creative Dignity, both organizations formed during the pandemic to uplift rural artisans. “The partnership focuses on the holistic development of craft practitioners, encompassing aspects such as design mentorship, creative collaboration, market access, product innovation and online growth,” says Sridhar NE, chief sustainability officer, Titan. , need-based interventions for craft groups across India.

Project Tarasha highlights artisans who work with difficult materials/non-textile crafts, and addresses their challenges of materials, processes and markets that require a customized approach.

Usta painting by artist Pankaj Kumar Khakodiya

Usta painting by artist Pankaj Kumar Khakodiya. Photo Credit: Special Arrangement

Mira Goradia, co-chair of Creative Dignity, explains that the artisans selected for the event are part of a collaboration between Creative Dignity and Project Tarasha for the Artisan Enterprise Lab (AEL) programme. “This includes training for artisans, capacity building and design consultancy. The artisans have undergone intensive training workshops of 5-11 days at a time for digital skills and marketing, business and design development and value addition. Many of them have started marketing successfully on social media platforms, and have seen an increase in buyers and reach,” says Meera, adding that 100% of the proceeds from sales go to the artisans.

At the event, look forward to artisans showcasing glass work and kites from Uttar Pradesh, copper bell crafts from Gujarat, Sholapith from West Bengal, leather puppetry from Andhra Pradesh, handloom weaving from Rajasthan and banana fiber crafts from Karnataka, among others.

Sholapith art of artist Gobindo Halder

Sholapith art of artist Gobindo Halder. Photo Credit: Special Arrangement

Apart from crafts, visitors can look forward to folk music performances by singer Shabnam Virmani along with Sriparna Mitra, Sunad and Vasu Dixit Collective. Chitrakatha, a visual performing art from Pinguli near Sindhudurg in Maharashtra, depicts traditional tales of the Mahabharata and Ramayana with songs, paintings and puppets.

9 to 11 February at Bengaluru International Centre, Domlur.

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