Adobe Premiere Pro to Get Support for New Generative AI-Powered Video Editing Tools


Adobe Premiere Pro may soon get artificial intelligence (AI)-powered video editing tools, however, there's a problem. There is no timeline for when these features can be integrated into video editing software. The company shared its vision for the platform, revealing that it is actively exploring integration with third-party AI video generation models like OpenAI Sora to bring their capabilities into its software. Adobe also confirmed reports that it was working on an AI text-to-video model, saying that a new Firefly video model is under development.

The announcement was made by the company through a blog post where it highlighted Adobe's strategy for the year regarding its Premiere Pro platform. Ashley Still, senior vice president and general manager of Adobe's Creative Cloud, said that Adobe's new AI tools were “designed to slightly lengthen shots, add new objects or remove unwanted objects, and generate missing B-roll.” Notably, although the company has shared details about the upcoming features, it is yet to announce the release date.

One such AI-powered editing tool in development is called Generative Extend. According to the company, this can be used to slightly extend the duration of a shot by adding extra frames. These new frames will be completely generated by AI and will give editors room for better editing.

Adobe also previewed another feature called Generative B-roll, which can generate video clips with simple text prompts, saving time spent scouring stock footage or shooting B-roll.

Adobe also highlighted that it is exploring collaborations with third-party AI video models like OpenAI's Sora, RunwayML, and Pika to expand its plugin ecosystem and add more features for creators.

It is believed that the software giant can use these models for the generative AI features mentioned above. It may also use its own AI-powered Firefly video model, which the company has officially confirmed to be under development.

Apart from these, Adobe Premiere Pro can also get an object addition and removal feature where users replace moving objects in a shot, remove unwanted objects, or add items in the background.

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