Air India launches its transformed flying returns loyalty programme

Apr3,2024



Pune: Air India launched its revamped Flying Returns on Wednesday loyalty programIntroduction A simplified new structureMore Customer-Friendly Features, enrolled levelAnd an updated identity.
revamp flying returns That prioritizes greater ease of access for members, more rewards and recognition, as well as providing them with instant global status and privileges around the world, airline executives said.
In its first overhaul in more than a decade, Flying Returns moves away from the legacy model of miles-based points collection toward a fairer, more equitable spend-based approach.
Flying Returns members will be able to take advantage of the new program starting today and collect points based on the new structure.
“The revival of Flying Returns is an important step forward by the ‘new’ Air India to serve and delight customers. We spent the last year listening to over 50,000 customers, gaining insights from them, and testing our program against the best loyalty offerings. This deep dive as well as a complete digital overhaul has resulted in a very strong and value-delivering program that we are proud to introduce today,” said Nipun Agarwal, Chief Commercial and Transformation Officer, Air India.
“We are confident that this evolution of Flying Returns will add further strength to the program in the times to come as well as take it to the forefront of global loyalty programs,” he said.



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