Apple Reportedly in Talks With Google to Integrate Gemini for Advanced AI Features on iPhone

Mar18,2024


Apple is reportedly in discussions with Google to bring the capabilities of its generic artificial intelligence (AI)-based large language model, Gemini, to the iPhone. If the deal is successful, iOS 18 may come with AI features powered by Gemini. According to the report, the company also talked to ChatGPT maker OpenAI for this. The Cupertino-based tech giant is said to be turning to third-party technology providers as its own AI model development is not progressing as fast as the company had hoped.

Citing unnamed sources familiar with the matter, a report from Bloomberg's Mark Gurman says Apple is “in talks to build Google's Gemini artificial intelligence engine into the iPhone.” According to the report, if the deal reaches an agreement, Apple will license Gemini's family of AI models to build new capabilities and features for its iPhones. However, it also notes that the AI ​​features will be on-device and not cloud-based like the Gemini app for Android.

This would mean that while the base model would be provided by Google, Apple would build on top of it to focus on a certain function and add that limited functionality with iOS. Notably, it is said that the AI ​​features could be announced during the unveiling of iOS 18 at the company's Worldwide Developers Conference (WWDC) 2024 in June. However, the discussions appear to be in the early stages as Apple has reportedly held similar talks with OpenAI.

It is being said that Apple is seeking AI technologies from a third party because its technology, in its current state, is quite poor. Notably, a group of researchers associated with the company published a pre-print version of a paper that highlighted an AI model called MM1, which was capable of multimodal capabilities. But as a downside, the authors also said that the foundation model was still in the pre-training phase as it fine-tuned the architecture.

Gurman previously hinted that AI features coming to the iPhone could be added to enhance multiple functionalities. Siri was said to gain AI features to improve its natural language processing as well as perform more complex tasks. Apple Music may also get an AI that creates personalized playlists for users.


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Apple researchers working on MM1, a family of multimodal AI models with 30 billion parameters



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