Artists in Hyderabad turn entrepreneurs, one workshop at a time

Mar14,2024


Greek orator Demosthenes' line 'Small occasions are often the beginning of great enterprises' rings true for five self-taught artists in Hyderabad. They have taken small steps to find strength in art and give wings to their dreams by starting their own ventures in the form of creative workshops. Most of these workshops are held in cafes and breweries, allowing participants to connect with the arts in a different setting.

no pressure to make

Ayesha Awasthi

Ayesha Awasthi Photo Credit: Special Arrangement

Ayesha Awasthi, a native of Erode, Tamil Nadu, learned fabric painting at a summer camp in school. “Painting was just for fun,” says this self-taught artist, who explored different techniques and styles while studying B.Tech and MBA and pursuing a corporate career.

During a solo trip to Gokarna in 2019, Ayesha met co-traveller Debasree Dey, who had quit her job to conduct art workshops in Pune. Her story gave Ayesha the confidence to not let any thought linger in her mind. However, his corporate life continued for the next four years before he launched his art venture Inspiring Pigments in March 2023.

participants during an art workshop

Participants during an art workshop Photo Credit: Special Arrangement

This arts enterprise has held over 40 workshops in cafes and breweries over the weekend. In a two-hour guided workshop (fee ₹1600 includes all art materials and a drink) she takes painting step by step with the participants, most of whom have lost touch with art in school and others who have not in their lives. I have never painted. “The joy and wonder that they can create something beautiful is priceless.”

Participants showed their art

The participants showed their art. Photo Credit: Special Arrangement

The atmosphere is relaxed, there is no pressure to build in a certain way. Participants are asked to express themselves freely and not to imitate the teacher. “The idea is not to create duplicate artwork; I ask them to add or remove certain elements to express themselves,” says Ayesha, who is inspired by her travels, the landscapes. Workshops on painting abstracts or themes like Northern Lights, Starry Nights and Golden Voyages also bring out the personalities of the members.

Ayesha also conducts art workshops as part of corporate welfare or team building activities.

of psychology and art

Marzia Ali in a workshop

Marzia Ali in a workshop Photo Credit: Special Arrangement

Marzia Ali, a psychology and mass communications major, was always immersed in the arts, as she was introduced to the field by her artist-mother Mumtaz Jusaf. , “I have been looking at art since the day I was born, our house was full of colors and paintings. I would often watch my mother paint and take workshops,” recalls Marzia.

Psychology graduates apply psychology to their entrepreneurial careers. Starting out as an astro artist, she started Duende Box (art subscription service) in 2018 – and had to close during the pandemic – and later as 'Marzia Ali – The Art Label' Dared to organize workshops.

Creating an Artwork with Alcohol Ink

Creating art with alcohol ink Photo Credit: Special Arrangement

Marzia's online and offline workshops at The Glass House in Jubilee Hills and long-term courses in Hyderabad and Bengaluru introduce participants to jasmonite (collaboration with Bohriyali) resin, alcohol and ink and fluid art. They provide artistic experiences to individuals and corporations like Google, Fabindia, ProjectEve and LBB. Marzia, who also does social media marketing part-time, says, “These one-day sessions provide insight into the medium and are therapeutic for those who want to take a break from the routine and enjoy doing something artistic Are.” The five-year-old company has around 10,000 students with over 100 classrooms. “My mother used to say, ‘You live by giving your knowledge to others,’” she says. I want my skills to continue to grow so that the art continues even when I am no longer on the field.”

love for art

creative session

Creative Session | Photo Credit: Special Arrangement

Friends-turned-business partners Pooja Das and Prodipta Ghosh believe that practice makes perfect. A native of Jamshedpur and Asansol, the self-taught artist came to Hyderabad to work and study. Pooja recalls how her venture Almanac was founded in 2023: “When we chatted over a cup of coffee, we realized that Almanac could be a way to pursue our love for art.”

Pooja Das

Pooja Das Photo Credit: Special Arrangement

In these 18 months, Almanac has a database of over 1000 students and has organized sip and paint sessions, private events, curated flea markets and worked with influencer marketing teams and curated wall mural projects.

Prodipta Ghosh.

Prodipta Ghosh. , Photo Credit: Special Arrangement

Prodipta says that the interest of Hyderabadi people in art was also an inspiration. “We wanted to introduce fine art to audiences ranging from beginners to advanced levels. As co-founders and mentors, we wanted enthusiasts to understand the skill behind each stroke. We understand the struggle of fellow artisans and want to provide a platform to emerging talents.”

Have Sip and Paint workshops become socializing events rather than serious art sessions? “The sessions give people the opportunity to network, socialize and make new friends; They create a comfortable area where they relax with others, sit and draw or paint, creating a new experience,” replies Pooja.

They also have a team of artists teaching various art forms – acrylic on canvas, knife painting, coffee art, ink art, pottery gold foil art, rock painting, abstract mandala dot work and charcoal.

The team is now busy planning summer camps in collaboration with schools.

rich experience

Palugula Pranathi

Palugula Pranathi | Photo Credit: Special Arrangement

With a bachelor's degree in biotechnology, Palugula Pranathi worked in a genetic laboratory for three months in 2018. “I enjoyed science, but didn't find lab work exciting; “I didn’t always see myself doing this,” Pranathi recalls. Her only introduction to art was a competition she participated in in class ten, but bored during the 2020 lockdown, she took out her colors and started painting landscapes. Started painting.

Interest in art was sparked by painting for 100 consecutive days as part of a social media challenge. “I watched videos online but the techniques didn't work for me.” Subsequently, exploring his artistic style, he began posting work on Instagram, gaining many followers.

showcasing their art

Showcase your art Photo Credit: Special Arrangement

Having conducted over 300 workshops for adults and children, she prefers to work in acrylics in her workshops because: “Acrylics dry quickly and are easy even for beginners. The participants are happy to take home their work from the workshop.'' She shares, ''One does not need to have a serious approach towards art. Earlier, I used to talk about the medium and techniques, but then I realized that people want to experience art. “Especially post-COVID, they are looking for activities that are therapeutic and relaxing.”

showcasing their art

Showcase your art Photo Credit: Special Arrangement

Pranathi feels that her personality has changed because of her art venture. “I was an introvert and not many people knew me in Hyderabad, but after the workshops I think everyone in the city knows me,” she says, laughing.

Related Post

Leave a Reply

Your email address will not be published. Required fields are marked *