Cognizant becomes title sponsor of Major League Cricket | Cricket News

Mar14,2024


Major League Cricket ,mlc) has announced Cognizant as the first title sponsor of America's premier cricket championship. The partnership, unveiled on Wednesday, marks a significant progress professional cricket In United States of america,
Major League Cricket co-founder Vijay Srinivasan expressed his excitement about the collaboration, saying, “Major League Cricket is thrilled to welcome Cognizant as our title sponsor starting with season two of the MLC this summer.”
The multi-year partnership aims to foster the continued growth of cricket in the US, Srinivasan said, “This multi-year partnership will help enable the continued growth of MLC and cricket in the US as it becomes the world's second largest cricket destination in the United States.” It's a new era.” -The greatest game continues to flourish.”
Cognizant Chief Executive Officer Ravi Kumar S echoed this sentiment, saying, “Cognizant is excited to support the vision of Major League Cricket while inspiring the next generation of cricket players.”
Highlighting the broader objectives of the partnership, Ravi Kumar mentioned, “Our expanded relationship with MLC will help us build deeper relationships with our customers and associates, as well as give back to the communities where we operate and through outreach. “And help invite historically excluded groups into sports and technology through education.”

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The sponsorship of Major League Cricket adds to Cognizant's diverse sports sponsorship portfolio, which includes associations with the PGA, LPGA, Aston Martin Formula 1 (AMF1) Team, SailGP and the English Football Association. The move reflects Cognizant's commitment to showcasing the intersection of sports and technology while promoting diversity and inclusion initiatives.
The announcement coincides with the return of the second season of Major League Cricket, which is scheduled to begin on July 4.
The league promises to be a spectacular showcase of talent with renowned cricketers from Afghanistan like Rashid Khan (MI New York), South African Faf du Plessis (Texas Super Kings), Marco Jansen (Washington Freedom) and quinton de kock (Seattle Orcas), Pakistan's Haris Rauf (San Francisco Unicorns) and Sunil Narine West Indies (LA Knight Riders) are ready to grace the field.
The success of MLC's inaugural season in 2023, including increased match sales and fan engagement, has set the stage for further expansion. Matches for the 2024 season will be held at the Grand Prairie Cricket Stadium in Texas, with additional venues to be announced soon.
The partnership between Major League Cricket and Cognizant marks an important milestone in the journey to establish cricket as a premier sport in the United States, promising growth, excitement and opportunities for players and fans.



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