Decathlon plans to open 10 stores annually in India


Paris: decathlonfamous french game The brand has focused its attention on India and aims to make it one of its top five markets within the next five years. The company plans to open 10 new store every year in India, said Steve Dykes, chief retail and countries officer.
He said this at an event in Paris, where the company unveiled its new logo, known as “Orbit”, and a new brand identity. Dykes highlighted the potential of India's huge domestic market, stating that 60% of Decathlon products sold in India are already made in the country. “We want to get to 90% to 95% if possible,” Dykes said. He said, “India is already in the top 10 markets and we want it to be in the top five. I think we are really on the right track at the moment. And hopefully within five years it will be in the top five.” It will be in five.” Added. The company has 122 stores in 19 states.
Decathlon is keen to ensure the sustainability of its products and aims to source components from India as much as possible. This is in line with the 'Make in India' initiative, which the company has been supporting since Modi's tenure as Chief Minister of Gujarat. Dykes also stressed on the changing sports culture in India, with an increasing number of people choosing sports as a career.
Barbara Martin Coppola, global CEO of Decathlon, stressed the importance of making sports entertaining and accessible. He highlighted the role of sport in promoting health and well-being, especially in a rapidly changing world of increased stress, sedentary lifestyles and excessive consumption.
(The author was in Paris on the invitation of Decathlon)

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