Forgotten flop cars in Indian market: Tata Bolt, Datsun Go and more |

Feb14,2024


The Indian car market is always buzzing with the arrival of new models in the last few years. However, amidst this growth that has made India one of the largest passenger vehicle markets in the world, there are some cars that could not make it to the top. Let's take a look at some of the cars that flopped in the ever-evolving market and are now almost completely forgotten.
Tata Bolt/Tata Zest

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Launched in 2015 tata bolt It was intended to be the successor to the Indica Vista hatchback. However, it failed to capture the attention of buyers, and was eventually discontinued in 2019. Similarly, the model's compact sedan sibling, the Zest, also failed to make a mark in the then consumer favorite sedan segment.
The Bolt introduced a notable feature in its segment with the 1.2-litre turbocharged petrol motor. Despite both models being capable machines packed with performance, features and safety, sales never took off and both were eventually discontinued. The biggest reason for the failure of these cars was their strong dominance in this segment. Maruti Suzuki Swift And Hyundai i10. Also, many buyers were not happy with the Indica design cues being carried forward into the Bolt.
However, fast-forward to 2024, Tata Motors has a strong portfolio, including the successors to the Bolt/Zest models, the Tiago and the Tigor, which are performing quite well and are among the best-selling models by the carmaker. Are from. In fact, these are now offered in multiple powertrains including petrol, diesel, CNG and even electric.

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datsun go

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The Datsun GO was launched with much fanfare in early 2014, as Nissan attempted to re-enter the budget car segment in India. However, the car suffered from quality issues, lack of features, and outdated design, which led to low demand. Datsun eventually stopped selling the Go in India in 2020.
With Datsun, Nissan tried to take its share of one of the world's largest small car markets. However, the brand's closure of operations in India in 2022 due to declining sales led to completely different results. One of the biggest reasons for the failure of the brand was the management's inability to understand that an ambitious market like India would not accept the products. The 'cheap' or low cost character appears enthusiastically.
Mahindra Quanto

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Mahindra introduced the Quanto mini-SUV in 2012, targeting urban buyers seeking an affordable high-riding vehicle. Priced at just Rs 5.82 lakh, it offered a 1.5-litre diesel engine with 100 HP power and 240 Nm torque. The poor design of the compact SUV, especially the flat rear, was the biggest reason for its downfall. Despite a mid-life facelift in 2016, which was rebranded as the NuvoSport, the SUV struggled in the market.
Ultimately, Mahindra discontinued the Quanto/NuvoSport in 2020 due to poor sales coupled with the advent of BS6 emission norms.
chevrolet enjoy

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The Chevrolet Enjoy was an MPV launched in 2013. Despite being a practical seven-seater passenger car, the car did not 'enjoy' much sales in the Indian market due to its unattractive boxy, van-esque design language.
The MPV was available with petrol and diesel engine options but was eventually discontinued in 2016 due to poor sales. The following year, the Chevrolet brand closed its stores across the country. The Enjoy was essentially a rebadged version of a vehicle from Chinese brand SAIC.
nissan terrano

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The Nissan Terrano was a compact SUV launched in 2013. However, it was basically a rebadged Renault Duster, and it offered nothing new or exciting to the market in terms of performance despite differences in some body panels, including the doors.
Although several design changes were introduced in the SUV, sales did not do very well and the arrival of the Hyundai Creta in 2015 was a game-changer in the segment.
It is important to note that not all cars that flop are bad cars. Sometimes, they are simply ahead of their time, or they are victims of bad marketing or timing. These are the many factors to consider when buying a car in India, and it is important to do your research before making a decision.



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