How Malayalam cinema is witnessing a dream run in Telugu, with ‘Premalu’ and ‘Manjummel Boys’ leading the pack


On a Saturday morning at a multiplex in Hyderabad, a group of Telugu-language moviegoers ask the usher if passionThe Malayalam film starring Fahadh Faasil is being screened with English subtitles. Inside the hall, there is banter going on among the audience in both Malayalam and Telugu languages. Language barriers break down when the title card reads 'Re-introducing Fahadh Faasil'. Collective cheering is prevalent.

Gangster spoof comedy from director Jeetu Madhavan passion And director Vineet Srinivasan Varshangalku SheshamWhich was also released last week, is the latest in the series of Malayalam films that have aroused curiosity among Telugu film lovers.

Malayalam cinema has been in focus in recent months, with at least one film generating interest every fortnight, if not week. loving And sweet boyWhich became a blockbuster in Malayalam and Telugu-dubbed versions, is the icing on the cake.

sweet boyDirector Chidambaram's survival drama film has reportedly earned over ₹225 crore worldwide. Its Telugu version, presented by Mythri Movie Makers, is said to have earned over ₹10 crore since its release on April 5 and is still in theatres. Telugu version of director Girish Eddy's romantic comedy lovingPresented by SS Karthikeya, has grossed approximately ₹17 crore.

Earlier, Sithara Entertainments had released the Telugu version of the Mammootty starrer Brahmayugam And Mythri Movie Makers Support Director Blessy's Latest Film Adujivitham Starring Prithviraj Sukumaran.

A scene from 'Manjummel Boys'

A scene from 'Manjummel Boys' Photo Credit: Special Arrangement

There are many reasons for the increasing interest of audiences in Malayalam cinema and leading Telugu film production houses coming forward to release dubbed versions. During the pandemic, Telugu film audiences' enthusiasm for films in other languages ​​had increased. This year, Malayalam cinema has been delivering hits across genres, while Telugu cinema has been going through a slump, barring rare big hits. Hanuman And Tillu Square,

To be fair, not all recent Malayalam films have attracted box office attention in the Telugu states. Strong gender-sensitive narrative in attam and thought provoking crime drama Abraham Ozler And Anveshipin Candethum A few weeks after their theatrical release, more takers were found in the digital sphere. much awaited Malaikottai ValibanDirector Lijo Jose Pellissery's film starring Mohanlal also flopped at the ticket counters. However, these films became a topic of discussion among cinema lovers.

love in hyderabad

The tide changed considerably with the advent of lovingIt is a story of romance and camaraderie between young Malayali people who move to Hyderabad for work. This charming rom-com was shot on location in Hyderabad. The story is based in the IT hub of Gachibowli, and the film also offers a fresh glimpse of the old city, Tank Bund and Prasad Multiplex, among other areas. Hyderabad characters aspire lovingSimilar to Bengaluru's charm for Anjali Menon's characters bangalore days a decade ago.

The depiction of people and interactions at real locations in Hyderabad has been missing in many Telugu films recently. Reasons for this include permissions being difficult to obtain, the high cost of filming, and crowd management issues when shooting with well-known actors. Girish and the team had the advantage of working with young Malayali actors who were not recognized in Hyderabad and the small crew filmed without attracting much attention.

Fahadh Faasil in 'Awesham'

Fahadh Faasil in 'Awesham' Photo Credit: Special Arrangement

Telugu version of loving One's concerns about the idea of ​​Malayali relations being lost in translation in Hyderabad were dismissed. SS Karthikeya, who acquired the dubbing rights and headed the distribution of the film in Telugu, cleverly collaborated with Aditya Hassan, who wrote the dialogues. For Kartikeya, the attraction of loving It had a Hyderabad setting, feel-good vibe and a comedy-filled narrative. “It's been a long time since we saw a youth romantic-comedy film in Telugu cinema. I wanted to get into film distribution and production and this film seemed like the right choice,” he says. “At the end of the day, the audience knows that we are dubbing a Malayalam film in Telugu. So Aditya and I decided not to take it too far. The story starts from Kerala and we tell that the boy's father is from Kerala while his mother is from Telangana.

The dialogue included a reference to famous food entrepreneur 'Kumari Aunty' and her line in Local Taste RRR, 'Thokkukuntu Poovale'. Witty dialogues written by Aditya, best known for The 90s: A Middle Class Biopic On ETV Win, hit the mark.

telugu connect

came close on its heels sweet boy, The film, which had already won the hearts of audiences in Kerala and Tamil Nadu, had its story inspired by the true incident of a group of friends from Kochi getting trapped in the Devil's Kitchen, one of the dark abysses of the Guna Caves in Kodaikanal. Producer paying tribute to Kamal Haasan starrer film fold And its iconic song brought back memories. The stage was set for the Telugu dub, considering that the Telugu version of the Tamil song 'Kanmani Anbodu Kadhalan' 'Priyathama Neevachata Kusalama' is equally popular even today.

Speaking to the media in Hyderabad ahead of the release of the Telugu version, director Chidambaram said that the production house “Mythri Movie Makers” is well known in Kerala. Pushpa – Rise And distributing their Telugu version is an advantage.

In the past, Telugu dubbed versions of Tamil and sometimes Hindi films were often seen performing well. Some Kannada films are also included kgf, Kantara And Sapt Sagardache Aloe, achieved success in its original and Telugu dubbed versions. So far this year it has been the turn of Malayalam cinema. Karthikeya puts it succinctly when he says that regardless of the language, films that offer something interesting will find takers. He further adds, “Telugu audience has always welcomed good films in any language.” The recent warm reception of Malayalam cinema is only a confirmation.

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