In a first, Amul to launch fresh milk in US within a week: MD Jayen Mehta

Mar25,2024



New Delhi: For the first time, amul fresh milk Will be available outside India, Gujarat Cooperative Milk Marketing Federation (GCMMF) has launched four variants of the milk US market To complete, within a week Indian diaspora And asian population, “We have been exporting dairy products for many decades. This is the first time that we are launching fresh milk outside India.” GCMMF MD jayen mehta Told PTI.
He said, “GCMMF has signed an agreement with the 108-year-old cooperative organization Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market.”
The collection and processing of milk will be done by MMPA, while GCMMF will do the marketing and branding of Amul Fresh Milk.
“The recipe will be ours. Within a week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the US market,” he said.
Mehta said the fresh milk will be available in New York, New Jersey, Chicago, Washington, Dallas and Texas, among others.
GCMMF will target Non-Resident Indians (NRIs) and Asian population.
When asked about the sales target, he said that GCMMF will focus on branding and marketing for the next 3-4 months.
“We are expecting a good response from customers,” he said.
Mehta said GCMMF will also launch fresh milk products like cheese, curd and buttermilk in the near future.
During the financial year 2022-23, GCMMF's turnover is estimated to be around Rs 55,000 crore, an increase of 18.5 per cent over the previous year.
GCMMF is already exporting dairy products to around 50 countries.



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