OnePlus Removes TV, Monitor Categories From India Website, Signals Potential Withdrawal From Market

Mar18,2024


OnePlus may have decided to stop producing and selling televisions and monitors in India. The Chinese brand owned by BBK Electronics has removed TV and display categories from its Indian website, signaling a possible change in business strategy. OnePlus entered the television category in 2019 by launching the OnePlus TV Q1 series. Over the years, it has released several affordable and mid-range smart TV models in the country. OnePlus has not yet shared any official statement regarding its exit from the TV and display business in India.

OnePlus has quietly removed the TVs and displays section from its official Indian website, signaling a possible departure from the TV market in the country. The microsite for TVs and Displays currently shows a 404 error page.

As of now, OnePlus has not announced its exit from the smart TV market in India. Gadgets 360 has reached out to the brand for comment on the matter and we will update the story once we receive a response.

OnePlus entered the smart TV market in India in 2019 with the OnePlus TV Q1 series. Since then, the company has launched several models in different price ranges. However, OnePlus has not released any new TV models since last year. Meanwhile, there are only two models – the OnePlus X 27-inch and the OnePlus E 24-inch – in the company's monitor product portfolio. Realme, another BBK Electronics subsidiary, has also reportedly stopped producing and selling its smart TVs in India.

The brand is a leading player in the Indian smartphone market. According to Counterpoint Research's monthly India smartphone tracker, OnePlus was the fastest-growing brand in India's smartphone market with 68 percent year-on-year growth in Q2 2023. The company has started its journey in 2024 with the launch of OnePlus 12 and OnePlus 12R in January. OnePlus Nord CE 4 is officially confirmed to launch on April 1st.


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