Royal Enfield maker sets up Dutch unit

Mar25,2024



creator of Royal Enfield Motorcycles has incorporated an entity in the Netherlands with plans to warehouse In the European Union, after Brexit This made it more difficult to transport parts to mainland Europe. Eicher Motors has set up a Dutch branch to reduce its dependence on the UK and is in talks to potentially set up a warehouse in Germany or France to expedite the supply of non-motorcycle products such as spare parts and branded merchandise. Has been. “Moving material from the UK to Europe is challenging,” said Arun Gopal, international head, Royal Enfield. “Also, the UK is not geographically close to parts of Europe, so we needed a warehouse that could service that region more effectively.”
Founded in the UK at the beginning of the last century and with motorcycles used in both world wars, the company imports bikes and other parts from India to Europe and sells them through local distributors. He said business in the EU is growing rapidly and the new warehouse will reduce lead times from the current 90 days to two weeks.



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