Super Bowl Draws Record 123 Million US Viewers

Feb14,2024






A record 123.4 million people tuned in to watch the Kansas City Chiefs defeat the San Francisco 49ers in Sunday's Super Bowl — with the added attraction of an Usher-headlined halftime show and an attention-grabbing appearance from Taylor Swift. Chiefs quarterback Patrick Mahomes found Mecole Hardman in the end zone in overtime to seal a dramatic 25–22 victory, which was also the longest Super Bowl game in history. The win makes Kansas City the first team to win consecutive Lombardi Trophies since the New England Patriots in 2003–2004, solidifying the franchise's right to be considered the NFL's newest dynasty.

Paramount, CBS's parent company, said in a statement that a total of 123.4 million viewers across all platforms made it “the most-watched telecast in history” – a seven percent increase from last year's game.

Paramount said that 120 million people watched the NFL championship game on CBS alone, a record for a single American network.

The total viewership was just behind the 1969 lunar landing of the Apollo 11 mission, which was watched in the United States at the time by 150 million across the country's three television networks.

Sunday's Super Bowl viewership was boosted by a confluence of non-sporting star power, with Usher leading an all-star cast that included Ludacris, Alicia Keys and Jermaine Dupri for the halftime show.

Slow jam king Usher continued his magic in the late 1990s and achieved early fame with a 13-minute career-spanning medley that included hits like “Love in This Club” and “OMG”.

But pop superstar Taylor Swift didn't sing a word and she still remained the most-watched fan that night as she serenaded her boyfriend, Chiefs tight end Travis Kelce, from a luxury box with a troupe of famous friends, including rapper Ice Spice. Had cheered.

Swift's relationship with charismatic star Kelsey has been a boon to television ratings, with their every move making headlines.

The “You Belong with Me” and “Anti Hero” singer's appearances at Chiefs' games have attracted many of Swift's young, predominantly female fans – helping expand NFL viewership to a new demographic.

Beyoncé was also at the stadium with her hip-hop mogul husband Jay-Z on Sunday — and she announced a new album during a commercial with telecom giant Verizon in which she repeatedly tries to “break the internet” .

While the Super Bowl broke TV records in the United States, it is dwarfed by global viewership for events including the World Cup soccer finals, the opening ceremonies of the Olympic Games, and the royal wedding of Charles and Diana in 1981.

The most recent World Cup final, in which Argentina defeated France in a penalty shootout in 2022, FIFA estimates was watched by about 1.5 billion people worldwide on hundreds of channels.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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