Film industry watcher Sridhar Pillai has shared concerns about the challenges faced by theaters in Tamil Nadu. In a detailed post on X (formerly known as Twitter), he said, “2024 has not had a very good start for Tamil cinema at the box-office. Theatrical performances have been reduced to a week and in some cases the opening weekend! theater in tn [Tamil Nadu] They are struggling to pay their electricity bills as shows get canceled on working days especially afternoon and matinee shows. “Canteen sales are at an all-time low as audiences are staying away from theatres.”
Sridhar Pillai also stressed on the increasing preference for OTT platforms, which has led to a decline in theater attendance. He mentioned, “Most people realize in less than a month of the film's theatrical release that it can be watched on OTT! In the meantime, the show must go on as more than a dozen Tamil films are set to hit the screens in the next two months!”
Not a good start for #tamil Cinema at the box-office in early 2024. Theatrical performances have been reduced to a week and in some cases the opening weekend! Theaters in TN are struggling to pay their electricity bills as shows have been cancelled, especially on afternoons and matinees…
– Sridhar Pillai (@sri50) 6 February 2024
The post comes hours after Bollywood trade analyst Taran Adarsh shared his big opinion on the divisions within the film industry. Through a detailed note on X (formerly Twitter), the film critic highlighted how the recently released films are like Shah Rukh Khan? donkey and starring Hrithik Roshan and Deepika Padukone Warrior A notable distinction has arisen between “urban centres” and “people's areas”. He wrote, “Urban centers versus deep pockets: the big divide… Box office response to Dunky [December 2023] and fighter [January 2024] – driven by star names both on and off screen – clearly indicates the significant divide in the movie business today.”
Taran Adarsh also emphasized that the responsibility for this disparity lies not with the audience but with filmmakers who struggle to create content that resonates beyond metropolitan areas. The film critic noted, “The fault lies not with the movie-going audience, but with the filmmakers/storytellers, who are not able to deliver content that can appeal to audiences beyond the metros… The reason for the inequality in the film business is all “For viewing, urban centers are adopting films, but mass centers are staying away from it.”
Urban centers vs public pockets: the big divide… #BO answers to #donkey [Dec 2023] And #fighter [Jan 2024] – both on and off screen, are driven by star names – which clearly indicates the huge divide in the film business today.
The fault lies not with the moviegoers but with the filmmakers. pic.twitter.com/MMQ8utyTqm
– Tran Adarsh (@tran_adarsh) 6 February 2024
Meanwhile, the next big Tamil release, red saluteWill be released on the big screen this Friday, February 9. Directed by Aishwarya Rajinikanth, the film stars Megastar Rajinikanth, Vishnu Vishal and Vikrant in lead roles.