Tata Neu Preparing to Use Magicpin’s ONDC Integration to Enter Food Delivery Fray: Report

Feb 6, 2024


According to a report, Tata New – the 'super app' launched by the Indian conglomerate in 2022 is planning to enter the food delivery sector in the coming days. The service is said to rely on technology developed by Gurgaon-based startup MagicPin to leverage the government-backed Open Network for Digital Commerce (ONDC) instead of building its own network. The Tata group has not yet announced any plans to launch its own food delivery service in the country.

A Moneycontrol report citing anonymous sources said that “closed-user group trials” for Tata Neu's food delivery service were imminent, with the majority of users on the app expected to have a month – or perhaps more – before it could be launched. Will have to wait longer. company. Tata New will include a list of several thousand restaurants on the ONDC network in addition to Tata's own establishments.

Entering the food delivery space means Tata will compete with Zomato and Swiggy – existing giants in the sector – while relying on the government-backed ONDC network to connect restaurants and delivery/logistics resources for customer orders to reach them. Will remain.

As a result, the Tata Group will be able to operate food delivery services in a cost-effective manner. According to the report, Tata New is using MagicPin's technology to enter the ONDC network, citing another unnamed source as saying that Tata New may use ONDC for other categories as well.

Launching in April 2022, Tata Neu is available to download on iOS and Android smartphones via the App Store and Google Play store respectively. After installing the app, users are asked to sign up with their phone number and provide location access to access the app and its services. The 'Super App' also lets users earn NewCoins when they make in-app purchases.


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