Volkswagen launches new VWe: VW Experiences’ first drive to Ladakh in June 2024


volkswagen India has launched a new community-focused Initiative called the 'Volkswagen Experience' (Vevey), which aims to bring together customers and fans of the brand for rich conversations. As part of this initiative, the manufacturer has unveiled its first offering: 'The First Chapter: An Exciting One.' Campaign For Ladakh'. it will be a lifestyle self driving Promises expedition and a trip Himalaya and in Ladakh,
The company said participants will have the opportunity to experience driving Volkswagen cars including the Virtus, Taigun and Tiguan models. This campaign will be conducted in two parts from June 9 to 14 and June 18 to 23, 2024.

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The inaugural chapter of the Volkswagen Experience will begin in June with a five-night, six-day drive starting from Chandigarh on June 9. This self-driving adventure tour will travel through the majestic Himalayas to Spiti Valley and end in Ladakh. The second expedition, departing from Leh on June 18, will end on June 23 and return to Chandigarh.
Enthusiasts can register for the trip and find out more about Volkswagen Experiences on the dedicated website. In other developments, the company is preparing to bring its first all-electric model to our shores as part of its EV transition strategy. VW has already unveiled the ID.4 EV, which will likely be launched in India later this year. It will come to India through CBU route.
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