Which EdTech platforms are the top choices of working professionals? Find out what NIQ India’s latest survey reveals |

Feb23,2024


Amidst rapid technological progress, skill upgradation Has become a global necessity. Interestingly, India has the opportunity to lead the global employment landscape due to its largest youth population. Therefore, it is no surprise that professionals, both experienced and newcomers, are investing a lot of time in upgrading their skill sets to chart a sustainable and ever-growing career path. This is where edtech and skilling platforms come in handy.
Unlike previous years, these skills platforms have come a long way from being just a VC tool to becoming a pro. Be it immersive content libraries, online tuition, practical pedagogy or even enabling millions of people with globally recognized courses, Indian edtech is powering the country's demographic dividend, leading to a resilient economy. Has been.
This underlines the transformative impact of edtech as a whole when it comes to accessibility and flexibility.
Assessing the impact of these platforms and understanding the preferences of Indians working professional NielsenIQ, a marketing research agency for online learning and upskilling, in collaboration with The Times of India recently conducted a study with them. For the survey, the methodology of online CAWI interview was followed, while male and female working professionals and graduates above 21 years of age were included. TG consisted of serious learners who wanted to better themselves through a paid online course with a duration of 6 months. They had either subscribed or were willing to subscribe to a course in the next six months. Here are the survey findings.
Most preferred online platform among working professionals (medium work experience + experienced professionals): Upgrade

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When it comes to increasing skills, upgrades are at the forefront. It is a favorite of working professionals (medium work experience + seasoned professionals) looking to take the next big leap in their careers. With a wide range of e-courses with flexible timings and schedules, this edtech platform offers a convenient, easy user interface to learn subjects and modules at your own pace. UpGrad also had the highest 'Top of Mind' recall when tested in separate groups, except for Active Intentions where recall was equal to Udemy.
Most Preferred Online Platform for Freshers: Google Analytics Academy

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To learn quick hacks and digital analytics skills, the target group prefers Google Analytics Academy for its easily accessible mini-courses available on YouTube. Once enrolled, the learner can also access Google Analytics for Firebase, Google Tag Manager, Google Optimize, and more.
Most Preferred Online Upskilling Platform for Women in Technology, Data and Digital Marketing: UpGrad

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Today, women professionals in technology, data, STEM and digital marketing are upskilling through extended courses for better global prospects. Women in this demographic prioritized upgrades to boost their skill sets. Great Learning, Udemy and Google Analytics Academy were jointly ranked second, followed by Simplilearn at third position.
Most Preferred Online Platform for Male Professionals: Google Analytics Academy

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In the survey, male professionals showed a strong preference for Google Analytics Academy. Google Analytics Academy offers complimentary online courses tailored for both beginners and advanced practitioners. These courses offer a range of topics from initial account setup and analyzing basic reports to tracking campaigns and data collection and processing. Additionally, the Academy offers exclusive courses on how to use Google Analytics 360, which go in-depth into roll-up reporting, building custom filters, and reporting with BigQuery.
Most Preferred Online Platform for Future Considerations: Udemy

Udemy

The survey revealed that the target audience preferred Udemy for future consideration. Udemy offers a variety of categories and subcategories to learners from business, design, personal development, and many other fields, giving users plenty of options to choose their favorite courses.
Most Preferred Platform for Data Courses: Google Analytics Academy

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With its data-driven courses, Google Analytics Academy teaches how to efficiently track key metrics, analyze data, and use insights to make informed decisions. Learners gain valuable insights when gaining data points on website traffic, user behavior and marketing performance, helping them develop their marketing strategies for better results.
Apart from offering a modern and dynamic approach to education, edtech platform Provides accessibility, i.e. one can easily sit in Uttarakhand or Uttar Pradesh, and access to the course is just a click away, eliminating all geographical limitations. With the convenience of relevant courses and flexible schedules, edtech platforms have emerged as an optimal option for online upskilling. Read more about the survey here.



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