‘X is Becoming a Video First Platform’, Says CEO Linda Yaccarino

Mar14,2024



Twitter Showing consumption behaviour. Company CEO Linda Yaccarino also acknowledged the platform's growth in the video domain. In particular, X owner Elon Musk has emphasized the importance of becoming video-first since taking over the company and has released several new video-focused features. Last month, X introduced audio and video calling features to all users.

This information was shared by X Data, the official data-sharing account of the platform. According to PostThe social media giant has seen a 35 percent year-over-year increase in video views. This shows that total video views on the platform have increased by more than a third compared to the previous financial year. Furthermore, the post also said that the total time spent on videos has increased by 17 percent year-on-year.

Furthermore, the account claimed that four out of every five user sessions now involve watching at least one video. CEO Yakarino shared again “X is becoming a video-first platform,” the post said. The increase in video consumption is due to Musk's ambitions to build a video-centric platform. Ever since he took control of the social media giant, the platform has released a number of video features for users.

In May 2023, Musk announced Ex premium customers will be able to upload two hours long videos, which will enable the premium users to add big videos up to 8 GB. In August, social media platforms roll Support for live video, matching its capabilities with rivals like Facebook, YouTube and Instagram. That same month, Musk allowed Verified users can download videos if the content creator has enabled the option. Additionally, Billionaire has also worked on improving the video recommendation algorithm and added an infinite scroll feature while watching videos on the Android or iOS app.

However, video isn't the only area where the platform is adding new features. According to a report, the company's developers are working on bringing passkey support to the Android app, after introducing it in the iOS app earlier this year. This will allow users to bypass password limitations and rely on biometric logins and similar methods to keep their accounts secure.


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