Xiaomi SU7 Buyers Could Face Waits of 4-7 Months for Deliveries Amid Strong Demand

Apr1,2024



China's Xiaomi is advising potential buyers of its SU7 electric sedan that they may have to wait four to seven months for its first vehicle in a sign of strong demand.

The smartphone and other consumer electronics maker began taking orders on Thursday and said pre-orders reached 88,898 in the first 24 hours.

According to a Reuters check on Xiaomi's car app, deliveries of the standard SU7 model, which is priced at CNY 215,900 ($29,870 or approximately Rs 24,89,900), could take 18-21 weeks.

Delivery of the SU7 Pro model may take 18-21 weeks, while the most expensive model, priced at CNY 299,900 (roughly Rs. 34,58,709), may take 27-30 weeks.

The SU7, whose design has drawn comparisons to Porsche's Taycan and Panamera sports car models, has been launched amid a cut-throat price war in the world's largest auto market, where more than 40 brands are vying for consumer attention. Are.

On Monday, Huawei-backed Aito offered a discount of up to CNY 20,000 (roughly Rs. 2,30,000) on its new M7 SUV till the end of April, while Xpeng also offered a subsidy of up to CNY 20,000 on its flagship electric SUV G9 . For a limited time.

Additionally, Chery announced that it will offer tax breaks, trade-in subsidies and cash rebates on some of its best-selling gasoline-engine vehicles.

While the market is challenging for newcomers, analysts have noted that Xiaomi has deeper prospects than many EV startups and that its expertise in smartphones gives the company an edge in smart dashboards – a feature that Chinese consumers prize. Gives.

As part of the campaign to kick off the sales, Xiaomi also released two special editions of the car named “Founders Edition”, which come with complimentary goodies such as a refrigerator. The first 5,000 of those cars sold out immediately.

A second round of sales of the Founders Edition has begun but it was not immediately clear how many would be sold.

© Thomson Reuters 2024


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