Xiaomi SU7 Price Teased by CEO Lei Jun Ahead of Official Launch


Xiaomi's CEO on Monday said his goal for the company's first electric vehicle was that it would be “the best-looking, easiest to drive and smartest car” priced at less than CNY 500,000 (roughly Rs. 57,93,508). Will happen, because the Chinese electronics manufacturer has made preparations. To order this week.

The company will announce its official price range on Thursday evening and begin taking orders for the car, which will be called the SU7, with SU short for Speed ​​Ultra. CEO Lei Jun's comments, made on his official Weibo account, are the first time the company has confirmed the upper end of its price range.

Anticipation for the car has been growing since Xiaomi unveiled the vehicle in December and announced its goal of becoming one of the world's top five automakers. Lei has presented it as a technology capable of providing better acceleration than Tesla cars and Porsche's EVs.

Xiaomi stores in China also started displaying the car on Monday, with potential customers and car bloggers lining up to get a closer look at the “Ocean Blue” edition. Additionally, the company has uploaded its “Xiaomi Car” app on Chinese app stores.

The SU7 will come in two versions – one with a driving range of up to 668 km (415 mi) on a single charge and the other with a range of up to 800 km. By comparison, Tesla's Model S has a range of up to 650 km.

China's fifth-largest smartphone maker is trying to diversify into EVs amid stagnant demand for smartphones — a plan it first flagged in 2021. Other Chinese tech companies partnering with automakers to develop EVs include telecom giant Huawei HWT and search engine firm Baidu.

Xiaomi has pledged to invest $10 billion (roughly Rs. 83,500 crores) in autos over a decade and is one of the few new players in China's EV market to receive approval from authorities to increase supply. Are reluctant to.

Its cars are being produced by a unit of state-owned automaker BAIC Group at a Beijing factory with an annual capacity of 200,000 vehicles.

© Thomson Reuters 2024

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