YouTube App Is Reportedly Experimenting With a Red, Green, and Blue Colour-Based Video Feed

Feb 7, 2024

YouTube is reportedly testing a unique feature for its mobile app. The new feature gives users the option to choose between three colors – red, green and blue – and then creates a separate video feed where all suggested videos follow the same color theme. Many users have reported seeing this new option, but it is believed that the feature has not reached a wide user base. According to the report, the suggested videos have nothing in common except the dominant color in the thumbnails.

According to a report by 9to5Google, the new feature has been seen on the YouTube mobile app. In the screengrab posted in the report, a card can be seen on the home screen with the message, “Want something new?” The card comes with three color options with red, green and blue. The bottom of the card reads, “Create a feed of videos based on color, and enjoy exploring.” People using the YouTube app on both Android and iOS have reported seeing the same card.

Once a user selects a color, a separate video feed comes up where all the recommended videos can be viewed following the specific color scheme. This won't replace your main home feed but will add a separate feed to the list of options you see at the top of the home page.

There are a few things worth noting here. First of all, the recommended videos have nothing in common other than their dominant color theme. They may or may not be from a channel you are subscribed to, and they may not even be based on your viewing history. Other details about the color-coded feed are difficult to tell, as we at Gadgets 360 haven't been able to verify it.

Second, it's also difficult to tell whether the colors are being picked from the thumbnail alone or whether the algorithm is analyzing the entire video to determine the dominant color present in the content. The color-based recommendation is also an interesting offering from YouTube, given that most users would prefer thematic connections rather than content. However, this may be for those who prefer a more aesthetic approach to the app.

Some users on the social media platform Lemmy have suggested that this may be a way for YouTube to collect data, as the field of advertising and marketing largely revolves around color theory. Certain color schemes provide more engagement for the content. Also, this could be a quirk feature.

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