YouTube Confirms “Appropriate Action” on Third-Party Ad-Blocking Apps in Renewed Crackdown


YouTube is renewing its crackdown against third-party apps that block in-video ads on its platform. In an announcement on Monday, the company confirmed that it will begin taking “appropriate action” against apps that let viewers watch videos without ads by violating the terms of service of its API services. The video streaming giant also urged viewers to change to their YouTube Premium subscription plan to get an ad-free experience on the platform. This step has been taken after the company announced global action against these apps in November last year.

In a community post, YouTube said, “We're strengthening our enforcement on third-party apps that violate YouTube's Terms of Service, especially ad-blocking apps. Viewers who are using these third-party apps may experience buffering issues or see the error “The following content is not available on this app” when attempting to watch a video.

The company highlighted that blocking ads on the platform through unfair means can prevent creators from being rewarded for viewers, as they can't make money unless an ad plays for viewers. This results in low monetization of the video despite high view counts. It further added that ads on YouTube let billions of users around the world use the streaming platform without paying.

Suggesting an alternative, the streaming giant also urged users who want an ad-free experience on the platform to subscribe to YouTube Premium, the company's paid plan that offers background playback, offline video as well as ad-free streaming. Also provides other facilities like accessibility. For YouTube Music.

Adding that these third-party apps also break the company's terms of service for API services, the post said, “We allow third-party apps to use our APIs only if they comply with our Adhere to the terms of service of API services, and when we receive an app. Who violates these terms, we will take appropriate action to protect our platform, creators, and viewers.

Currently, YouTube Premium plans in India start at Rs. 79 per month – This option is limited to students. For most users, the base plan is priced at Rs. 129 per month. However, this requires the user to subscribe to a 12-month prepaid plan and pay Rs. 1,290. As a result, the most affordable paid plan for a month will cost users Rs. 139.

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